ABOUT SKIN FITNESS
Our products are developed to optimize skin fitness -- meaning both skin appearance and functionality -- by leveraging advancements in skin science and bio-actives.
WHY? BECAUSE KEEPING THE SKIN FUNCTIONING AT ITS MAX CAPACITY IS THE KEY TO LONG-TERM SELF-REPAIR AND RENEWAL FOR BEAUTIFUL SKIN – THAT LOOKS AND ACTS YOUNGER
What is Fit Skin?
Fit skin is skin with:
- optimal functional capacity -- meaning the skin is functioning at the level of young healthy skin
- enhanced appearance
This functional capacity includes:
- the ability to repair cellular damage,
- protect from environmental agents, and
- renew critical skin components like collagen and elastin.
- Sun and other environmental agents
- Inflammation
- Aging
KEY SKIN FUNCTIONALITY
While, the skin is a major organ that performs many functions, at PURA NATURA we focused on the 5 key functions that most impact appearance for max renewal capacity:
BARRIER FUNCTION
Keeping up optimal lipids ratio and ceramides levels for a strong barrier function that keeps allergens and other damaging environmental actors away from inner skin and minimizes water lost
HYDRATION
Maintaining optimal levels of hyaluronic acid to sustain optimal hydration in the inner skin that lifts and plumbs the skin,
REPAIR (ANTI-OXIDANT)
Optimally repairing damaged DNA to minimize dullness, lines and dark spots
RENEWAL (ANTI-AGING)
Producing optimal levels of collagen and elastin
ANTI-INFLAMMATION
Optimally modulating immune system to avoid aging-causing cascading age-causing inflammation
Check how our products work in a routine to strengthen these fitness elements
APPEARANCE FEATURES
These attributes are basic for all skin types. The PURA NATURA Essential Line products target them.
SHOP PURA NATURA'S ESSENTIAL LINE
Glow and Brightness
Softness
Evenness
Smoothness
Plumpness
Lines and Wrinkles
Dark Spots
Dewy Skin